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Don't Get Caught Up in Over-Selling One Manufacturer's Shingle

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written by RoofScope published on 08. 07. 2024

This year, we're experiencing record-breaking weather events, and roof claims will impact shingle availability regardless of whether we have an active hurricane season. It’s crucial to stay flexible and not get overly committed to a single manufacturer's product line.

The Importance of Manufacturer Relationships

Aligning your roofing company with a reputable manufacturer and becoming part of their preferred contractor network is undoubtedly beneficial. These relationships can offer perks such as exclusive products, extended warranties, and marketing support. However, placing all your loyalty in one basket can be detrimental to your company’s performance, especially in times of high demand and supply chain disruptions.

Industry Trends

Over the years, most manufacturers have started producing similar shingle colors to meet architectural designs, homeowner demands, and HOA guidelines. Historically, shingles had specific warranty year ratings (20, 25, 30, or 40 years), but today, the trend has shifted toward Lifetime Warranty offerings. This shift means that while the branding may differ, the products' underlying qualities often remain quite similar.

Adapting to Market Conditions

As we approach the end of the season, it’s wise to maintain regular communication with your local distributor about shingle availability and color options. Keeping your sales team informed ensures that when homeowners are choosing colors, the brand becomes less critical than your ability to deliver timely service, especially before winter sets in.

Balancing Loyalty and Performance

While dedication and loyalty to a preferred manufacturer program have their benefits, it’s vital to diversify your product offerings to support your customers’ preferences and maintain your business's operational flexibility. Providing a range of manufacturers and colors can help ensure you meet customer needs and keep your projects on track, despite market fluctuations.

Conclusion

Stay informed, flexible, and prepared. By diversifying your product offerings and maintaining strong relationships with multiple manufacturers, you can better navigate the challenges of shingle availability and continue to provide excellent service to your clients. This strategy will help you thrive in the face of unpredictable weather events and supply chain issues.

For more insights and updates, stay connected with our blog.

written by RoofScope published on 08. 07. 2024

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